"[January the 20th] is a scheme to replicate the great British documentation/ethnography project of the '30s, mass observation. I don't know who's launched this remake but it's a great opportunity to build up a picture of the actual America--not Bill Kristol's, not Jon Meacham's, not MSM's. Teachers, put your students to work! Journos, tell everybody!"
-Todd Gitlin, Professor of Journalism and Sociology, Columbia University
King George VI
Please note that though we have taken inspiration from their original concept, we are not officially associated with the Mass Observation Archive. They can be found at http://www.massobs.org.uk